Business Article

If You Want to Get Clients, Donít Forget to Market By Jennifer Davey
Business Coach & Marketing Strategist of JJS Coaching

During our current economic downswing, Iíve noticed an interesting trend. This trend, which I call the ďFear Factor,Ē partially explains why so many businesses have been going under.  

The Fear Factor is what happens when self-employed professionals and small business owners hear that consumer spending is down. Under the influence of the Fear Factor, businesses stop acting out of hope and optimism and being to act out of fear. They stop investing in themselves, stop growing, stop taking new actions, and they neglect the important step of marketing to get new clients. All in all, the Fear Factor undermines their potential for success.  

But the Fear Factor is irrational. Even during economic down-times, potential clients are out there, and theyíre willing to spend money. Itís just that theyíre looking to spend money on things that offer real value. If you can give them this, theyíre still going to buy from you.  

Ponder this a little bit. When a small business neglects its marketing, what happens? It fails to get clients. Marketing is necessary any time you want to attract new clients to work with.  

And when a small business fails to get clients, what happens then? To say the least, money becomes an issue, sometimes to the point that the company goes out of business.  

And when money is an issue? Businesses scale back their marketing even more, which causes them to stop growing, which creates a vicious cycle that can be hazardous for small businesses.  

In reality, the clients are still out there, and they are still ACTIVELY SEARCHING for valuable products or services like the ones you offer. If youíve scaled back your marketing, there is a much smaller chance that these clients will find you, which will cause them to turn to your competition. And we donít want that, do we?  

Thatís why, in these difficult economic downtimes, while so many companies are going under, others are thriving. The ones who thrive are the ones who have the mindset that leads them to continue marketing. Regardless of how the economy is doing, they continue to get their marketing messages out in front of clients.  

In short, you NEED to market if you want to continue to generate new clients. If youíre not doing this, now is the time to get started. This way, youíll keep getting clients, making income, and building business, even while other companies are failing. So take out your planner and start making time to create and implement your marketing strategies. Donít wait. Set aside the Fear Factor, and keep your business going strong.



Meet Jennifer Davey

Jennifer DaveyJennifer Davey, Founder of JJS Coaching and Author of the "Getting Clients Home Study Program" and "The 14-Step Formula for Getting Clients", is a Business Coach, Marketing Strategist and Speaker. She helps small businesses and self employed professionals who want more clients develop strategies for getting clients, building business and making more in-come.

Jennifer spent 12 years working in the news media as a Television Director before becoming self employed as a Marketing Consultant and Digital Strategist. While helping small businesses reach their marketing goals, Jennifer realized that many small business owners were creating businesses that were not in alignment with their priorities and values.

Jennifer quickly realized that when her clients tried to build businesses that didn't resonate with their priorities and values; they would either fail or would be successful but miserable with what they had created. She understood that building a business is like building a house; it needs a solid foundation to build on. This foundational realization was a big turning point. It's one of the things that compelled Jennifer to transition from consultant to coach and create her 14-Step Formula for Getting Clients, Building Business and Making More In-come.

Jennifer's mix of real life business experience, practical application of marketing and digital strategies, and media experience create a unique set of skills to help her clients build their businesses much more quickly than they would on their own.

Groups and Associations

  • Board Member National Association for Women Business Owners (NAWBO), Greater Philadelphia.

  • Program Co-Chair National Association for Women Business Owners (NAWBO), Greater Philadelphia

  • Adjunct Faculty: Self-Employed Academy International Association of Self-Employed Communication Professionals

  • Member Women's Referral Network

Gain the independence and lifestyle that you dreamed of when you started your own business. Schedule a Fr-e-e Discovery Session to explore how Jennifer can help you get clients, build your business and make more in-come.


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